At Panaracer, using our long-accumulated technologies and innovations,
we are drastically changing the course of our business.
In line with this transformation, we are renewing our brand slogan and identity. Our new logo has been modernized into a sharper, more simple form,
representing an ever-rolling set of tires.
Our new corporate color will be purple and symbolize a new Panaracer.
Termed “Panaracer Purple,”
the new color mixes a pink that conveys our passion with
our conventional blue, which signifies dawn.
We have also created a powerful new logomark to represent an ever-rolling set of tires.