HOME > SPECIAL CONTENTS > Statement
Life Cycling Partner

Brand Slogan & Message:

Since its invention over 200 years ago,
the bicycle has taken on countless shapes and purposes,
yet it has become a source of joy for riders everywhere—
no matter who you are or where you ride.

On the bike, as in life, we seek progress.
The bicycle carries us forward, and the tires carry the bicycle.

Life is cycling.

In this cycle, some chase distance and power.
Others pursue style.
Some demand unrivaled safety and reliability,
while others ride in search of pure joy.

In an era that calls for continuous endeavor,
Panaracer is your source of strength and passion.
Your ally. Your partner.

We are a brand for every cyclist.
A trusted companion for every ride.
We are your cycling partner for life.

We are Panaracer.

Life Cycling Partner

At Panaracer, using our long-accumulated technologies and innovations,
we are drastically changing the course of our business.
In line with this transformation, we are renewing our brand slogan and identity. Our new logo has been modernized into a sharper, more simple form,
representing an ever-rolling set of tires.

Our new corporate color will be purple and symbolize a new Panaracer.

Termed “Panaracer Purple,”

the new color mixes a pink that conveys our passion with
our conventional blue, which signifies dawn.
We have also created a powerful new logomark to represent an ever-rolling set of tires.